Test Bank for Marketing: The Core, 9th Edition by Roger Kerin

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egies Appendix A Building an Effective Marketing Plan 3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsi...

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egies Appendix A Building an Effective Marketing Plan 3. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2: Understanding Buyers and Markets 4. Understanding Consumer Behavior 5. Understanding Organizations as Customers 6. Understanding and Reaching Global Consumers and Markets Part 3: Targeting Marketing Opportunities 7. Marketing Research: From Customer Insights to Actions 8. Market Segmentation, Targeting, and Positioning Part 4: Satisfying Marketing Opportunities 9. Developing New Products and Services 10. Managing Successful Products, Services, and Brands 11. Pricing Products and Services 12. Managing Marketing Channels and Supply Chains 13. Retailing and Wholesaling 14. Implementing Interactive and Multichannel Marketing 15. Integrated Marketing Communications and Direct Marketing 16. Advertising, Sales Promotion, and Public Relations 17. Using Social Media and Mobile Marketing to Connect with Consumers 18. Personal Selling and Sales Management

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