Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
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apter 3: Elements of Marketing Strategy, Planning, and Competition Chapter 4: Market Research Essentials Chapter 5: CRM, Big Data, and Marketing Analytics Chapt...
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apter 3: Elements of Marketing Strategy, Planning, and Competition Chapter 4: Market Research Essentials Chapter 5: CRM, Big Data, and Marketing Analytics Chapter 6: Understand Consumer and Business Markets Chapter 7: Segmentation, Target Marketing, and Positioning Chapter 8: Product Strategy and New Product Development Chapter 9: Build the Brand Chapter 10: Service as the Core Offering Chapter 11: Manage Pricing Decisions Chapter 12: Manage Marketing Channels, Logistics, and Supply Chain Chapter 13: Promotion Essentials: Digital and Social Media Marketing Chapter 14: Promotion Essentials: Legacy Approaches and Personal Selling
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Published 30 Jul 2024
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