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Test Bank for Marketing Management, 4th Edition by Greg Marshall
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HAPTER 3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions CHAPTER 4: Market Research Essenti...
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HAPTER 3: Elements of Marketing Strategy, Planning, and Competition Part Two: Use Information to Drive Marketing Decisions CHAPTER 4: Market Research Essentials CHAPTER 5: CRM, Big Data, and Marketing Analytics CHAPTER 6: Understand Consumer and Business Markets CHAPTER 7: Segmentation, Target Marketing, and Positioning Part Three: Develop the Value Offering—The Product Experience CHAPTER 8: Product Strategy and New Product Development CHAPTER 9: Build the Brand CHAPTER 10: Service as the Core Offering Part Four: Price and Deliver the Value Offering CHAPTER 11: Manage Pricing Decisions CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain Part Five: Communicate the Value Offering CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling
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Published 30 Jul 2024
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