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Test Bank for Marketing: An Introduction, 15th Edition by Gary Armstrong
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Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE Analyzing the Marketing Environment Managing Marketing In...
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Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE Analyzing the Marketing Environment Managing Marketing Information to Gain Customer Insights Understanding Consumer and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND MIX Customer Value-Driven Marketing Strategy: Creating Value for Target Customers Product, Services, and Brands: Building Customer Value Developing New Products and Managing the Product Life Cycle Pricing: Understanding and Capturing Customer Value Marketing Channels: Delivering Customer Value Retailing and Wholesaling Engaging Customers and Communicating Customer Value: Advertising and Public Relations Personal Selling and Sales Promotion Digital Marketing PART 4: EXTENDING MARKETING The Global Marketplace Sustainable Marketing: Social Responsibility and Ethics
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Published 30 Jul 2024
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