Integrated Marketing Communications, Ninth Edition by Terence Shimp and Julie Andrews
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Ace your Integrated Marketing Communications exam with this comprehensive guide! The ninth edition by Shimp and Andrews covers all aspects of advertising, promo...
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Ace your Integrated Marketing Communications exam with this comprehensive guide! The ninth edition by Shimp and Andrews covers all aspects of advertising, promotion, and other integrated marketing strategies. This resource is perfect for students aiming to pass their exams on the first try and avoid resits in the 2024-2025 academic year.
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Published 13 May 2025
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