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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)
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Master the complexities of consumer behavior influenced by religion and culture. This comprehensive guide, edited by Gaurav Gupta, Mandakini Paruthi, and Shivin...
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Master the complexities of consumer behavior influenced by religion and culture. This comprehensive guide, edited by Gaurav Gupta, Mandakini Paruthi, and Shivinder Nijjer, provides in-depth insights into the intersection of faith, cultural norms, and purchasing decisions. Ideal for students of marketing, sociology, and religious studies, this book offers a critical analysis of religious consumption patterns, helping you understand consumer motivations and preferences. Ace your exams on the first try!
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Published 05 May 2025
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consumer behavior religion culture marketing Routledge
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