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Misleading Marketing Communication: Food Labelling & Consumer Behaviour (1st Ed.) - Smith, Barratt, Møgelvang-Hansen & Andersen | 2025/2026 Exam Prep to Pass First Time
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Unlock academic success for the 2025/2026 year with this essential resource on 'Misleading Marketing Communication'. This comprehensive guide, based on the 1st Edition by Viktor Smith, Daniel Barratt,...
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Unlock academic success for the 2025/2026 year with this essential resource on 'Misleading Marketing Communication'. This comprehensive guide, based on the 1st Edition by Viktor Smith, Daniel Barratt, Peter Møgelvang-Hansen, and Alexander U. Wedel Andersen, delves deep into the impact of deceptive food labeling on consumer behavior. It provides critical insights, real-world examples, and in-depth analysis perfect for students aiming to master their marketing, business, and consumer psychology courses. This study aid is expertly designed to help you grasp complex concepts, excel in your exams, and pass on your very first attempt, eliminating the need for resits. Get the edge you need to succeed!
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Published 15 Feb 2026
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Marketing Communication Consumer Behaviour Food Labelling Marketing Exam Prep
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