2025 OCR GCSE Business 1 PAPER 1 business activity, marketing and people J204/01

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OCR GCSE Business – Paper 1: Business Activity, Marketing and People (J204/01) – 2025

This paper assesses students’ understanding of the fundamentals of business activity and the role of marketing and people within organisations, as set out in the OCR GCSE Business (9–1) specification.

Paper 1 focuses on three key areas:

Business activity – the purpose of business, enterprise, stakeholders, ownership, aims and objectives, and growth
Marketing – market research, segmentation, the marketing mix (4Ps), product life cycle, branding, and promotion
People – recruitment, training, motivation, organisational structures, and effective communication

The exam requires students to apply business knowledge to realistic business scenarios, interpret data, evaluate decisions, and justify recommendations. Question types include multiple-choice questions, short-answer questions, data-response questions, and extended evaluative responses.

This paper tests students’ ability to:

Use business terminology accurately
Analyse information and data
Explain and evaluate business decisions
Communicate ideas clearly and logically

This resource is ideal for exam preparation, revision sessions, mock exams, and independent study, helping students develop strong exam technique and understand how to structure high-mark answers.